A worldwide provider of laboratory instruments and other solutions for pre-clinical research and drug discovery advancement.
Logo/Identity: Pairing an icon with text gives the Kent Scientific logo visual interest, while clean lines and solid shapes ensure versatility for web and print use. After developing and refining the logo, Web Solutions applied the branding to business cards and stationery.Website/Mobile: Utilizing Web Solutions’ eCommerce platform, the Kent Scientific website puts information about their laboratory research instruments at customers’ fingertips. A separate mobile version of the site ensures a smooth experience for users on any device. www.kentscientific.comProduct Overlay: To keep branding consistent and the interfaces easy-to use, Web Solutions designed custom overlays for each product in Kent Scientific’s line.Email Marketing and Design: With a branded email template at their disposal, Kent Scientific can directly share news and updates with their audience. The best part: creating new emails is easy as can be, thanks to an email generator tool built by Web Solutions, which allows them to grab promotions and events right from the website.Social Media: Web Solutions set up Facebook and LinkedIn accounts with custom graphics and developed an editorial calendar for posting. We oversee the ongoing maintenance and monitoring of their Facebook page, including management of a monthly customer appreciation giveaway campaign.Tradeshow Material (poster/postcard/booth backdrop): Tradeshows are an important marketing avenue for Kent Scientific, so special attention was put into creating cohesive print materials for display and distribution. Clockwise from top left: a poster for a workshop hosted by Kent Scientific, front and back of a postcard advertising their participation at an upcoming conference, and a 30’ booth backdrop.
